You can’t buy love. You can get yourself a sexy trophy wife, if you have enough money, but you can’t buy love.
In the same way, you can’t buy awakening and you can’t buy self respect, meaning or salvation. You can buy a road map but you can’t buy a map that shows you where you can find awakening or meaning. Well, you can buy such a map but if you buy another map in another store you will get other instructions. People are selling guide books on how to find the Dao, the road to success, mindfulness, happiness, creativity, awakening, transformation, you name it. And they all point in different directions.
People are selling their awakening stories or success stories and their half-baked philosophies and theories made from their misunderstandings, delusions and dreams.
The market for self help books is worth more than 700 million dollars in the US alone and the total US self-help market is worth more ten billion dollars.
There are career coaches, life coaches, spiritual guides and teachers, authors on endless promotion tours and huge international companies selling self improvement methods in hotels and conference centers. There are tons of people living by selling all these things that can’t be sold. They are like hustlers who are selling land on the moon.